Rolex Daytona | (2023)

From 0 to 60: The Rolex Daytona

The Rolex Daytona is one of the most popular chronographs far and wide. Stainless steel models and rare vintage editions have recorded excellent value increases. Collectors and investors thus turn to the Daytona as a profitable investment.

This page contains information about:

  • A Chronograph Icon
  • Prices for the Rolex Daytona
  • How much does a Rolex Daytona cost?
  • Prices for Newer Daytona Models
  • Gold or platinum Daytona?
  • 60th Anniversary Models in 2023
  • A Racing Chronograph
  • In-house Calibers 4130 and 4131
  • Cosmograph or Daytona?

An Iconic Chronograph

Swiss manufacturer Rolex developed the Cosmograph Daytona specially for motorsport in 1963. These popular chronographs were fittingly named after the famous racetrack in Daytona Beach, Florida.

Virtually all Cosmograph Daytona models enjoy the same popularity. In fact, this chronograph is among the most popular and bestselling Rolex watches on Chrono24, bumping shoulders with the likes of the Datejust, Submariner, and GMT-Master. High demand increased the value of pre-owned and new watches exponentially in the past, and you'll likely be waiting several years to get your hands on a current reference from a brick-and-mortar store.

The Rolex Daytona is available in stainless steel, gold, platinum, or as a two-tone model that combines stainless steel and gold. Insiders will tell you that two-tone editions are the most affordable entry point into the Daytona world. By contrast, stainless steel models are extremely popular and, therefore, often sell for well above their official list prices. While less coveted, gold and platinum Daytonas are the most expensive new versions due to their material value and boast perhaps the best value for money.

Rolex released five new models to celebrate the Daytona's 60th anniversary in 2023. All timepieces use the new in-house caliber 4131 boasting Rolex's patented Chronergy escapement. Thanks to some subtle changes to the Daytona's appearance, the new models are more compact and offer a greater sporty-elegant flair. What's more, Rolex decided to give one of the platinum models a see-through case back, a first for the series.

Practically all Daytonas perform very well financially. Between 2020 and 2022, the value of some references skyrocketed. Like many other Rolex models and luxury watches from other manufacturers, prices have fallen significantly since spring 2022. The good news: this is a great time to find offers at comparatively more affordable prices.

Reasons to Buy a Rolex Daytona

  • Many references are a stable investment
  • In-house caliber 4131 with a Chronergy escapement
  • A legendary chronograph with widespread brand recognition
  • Rare vintage models that make fantastic investments
  • New in 2023: Platinum Daytona with a display case back

Price Overview: Rolex Daytona

Reference numberPrice (approx.)Material, bezel, dial
116595RBOW600,000 USDRose gold, sapphire, black
6239300,000 USDStainless steel, stainless steel, panda/exotic
116506145,000 USDPlatinum, ceramic, ice blue
116508114,000 USDYellow gold, yellow gold, green
6263121,000 USDStainless steel, Bakelite, reverse panda
12650675,000 USD (list price)Platinum, ceramic, ice blue
1652053,500 USDStainless steel, stainless steel, white
116518LN50,000 USDYellow gold, ceramic, black
116519LN45,000 USDWhite gold, ceramic, gray
116515LN48,000 USDRose gold, ceramic, chocolate brown
11652038,000 USDStainless steel, stainless steel, black
11652036,000 USDStainless steel, stainless steel, white
116500LN33,000 USDStainless steel, ceramic, black
11650326,500 USDStainless steel and yellow gold, yellow gold, white
126500LN15,100 USD (list price)Stainless steel, ceramic, white

How much does a Rolex Daytona cost?

If you're interested in a two-tone Rolex Daytona in stainless steel and yellow gold (ref. 116503), expect to pay around 26,500 USD for a new model. A more popular model, and therefore more expensive, is the stainless steel ref. 116520, which comes in at about 36,000 USD. Prices for a yellow gold Daytona, such as the ref. 116518LN, start just north of 50,000 USD. Among Rolex's most-desired pieces is the platinum Daytona model with an ice-blue dial (ref. 116506), which you can buy for around 145,000 USD. However, no other Daytona holds a candle to the yellow gold Rainbow models (e.g., ref. 116595RBOW). At the time of writing in April 2023, one of these watches would set you back at least 600,000 USD. Even though these prices seem high, they have actually come down a lot since spring of 2022. The value of the rainbow reference mentioned above decreased by 25%.

Vintage models have been steadily increasing in value over the last several years. The ref. 6263 for example, which features a Bakelite bezel, changes hands for no less than 120,000 USD. The Paul Newman Daytona ref. 6239 is also worth noting. With their unique exotic dials, these watches can sell for anywhere between 50,000 USD and 300,000 USD, depending on the timepiece's condition and accessories.

Highs and Lows: Ref. 116500LN

Introduced in 2016, the stainless steel ref. 116500LN can be recognized by its black ceramic bezel, Oyster bracelet, and black or white dial. In April 2023, the white dial version was being traded for around 36,000 USD in mint condition. Two years earlier, Rolex fans were willing to part with up to 56,000 USD for this timepiece. It will be interesting to see how this trend develops, especially considering this version was discontinued in 2023.

Prices for Newer Daytona Models

The demand for pre-owned Daytona models, like the ref. 116520, remains strong. The ref. 116520 was introduced at the turn of the millennium and was the first Rolex chronograph to feature the in-house caliber 4130. Up until then, Rolex had relied on modified movements from other manufacturers like Zenith or Valjoux. While the white dial version costs around 27,500 USD as of April 2023, it was selling for 36,000 USD just one year earlier. If you'd prefer the black dial, expect prices to come in around 26,000 USD.

Never-worn pieces are rare since this model is no longer in production and, thus, demand a higher price of 38,000 USD for the black dial variant and 36,000 USD for the model with the white dial. All in all, the 116520 costs around 20% less in 2023 than it did a year earlier.

The Cosmograph Daytona ref. 16520 is powered by a heavily modified Zenith El Primero movement and costs around 36,000 USD with a white dial. The black dial version demands around 2,000 USD more. Both watches are only marginally cheaper than they were in spring 2022.

Gold or platinum Daytona?

At the time of writing in April 2023, a new Rolex Daytona reference 116508 in 18-karat yellow gold with a gold bezel and green dial cost about 114,000 USD. For comparison, this timepiece cost around 148,000 USD in April 2022. Despite this recent value depreciation, the overall performance of this reference is wholly positive. In spring 2020, it cost a "mere" 45,000 USD.

Less popular versions of this reference, which have diamond indices, cost about 92,000 USD in mint condition. This makes them significantly less expensive than the Daytona model featuring a green dial, despite the fact that they are outfitted with diamonds.

Gold Daytonas on Oysterflex bracelets – a bracelet made of thin metal inserts covered in elastomer – come with the added benefits of a scratch-resistant ceramic bezel and a lower price tag. These gold chronographs (ref. 116515LN) sell for around 47,000 USD in mint condition. In April 2022, you would have needed an extra 23,000 USD.

This price range, that is to say around the 47,000 USD mark, is also home to the Rolex Daytona Chocolate ref. 116515LN, which is named after its chocolate brown dial.

Platinum and Colorful Daytonas

A highlight within the Rolex Daytona collection is the platinum reference 116506 with an ice blue dial and chestnut brown Cerachrom bezel. Prices for new timepieces sit around 144,000 USD – that's around 74,000 USD less than in April 2022. Pre-owned copies change hands for close to 130,000 USD. Again, despite the unfavorable developments over the last year, this reference has still appreciated greatly from the 74,000 USD it cost in 2020.

Another exquisite model is the Rolex Rainbow ref. 116595RBOW. This limited-edition gold timepiece premiered in 2018 and is an extremely rare sight on the market. Its main feature is the rainbow of baguette-cut sapphires that adorn its bezel and dial. If that wasn't enough, Rolex also decorates the case with brilliant-cut diamonds. New, the Rolex Rainbow requires an investment of some 600,000 USD.

60th Anniversary Daytona Models in 2023

Rolex took the opportunity at Watches and Wonders 2023 to introduce five new Daytona models to celebrate the collection's 60th anniversary. You can choose between stainless steel with a ceramic bezel, Rolesor with a yellow gold bezel, yellow gold with ceramic bezel, Everose gold and an Everose gold bezel, and a platinum model with a ceramic bezel. The platinum model is particular interesting, as it features a sapphire crystal case back that allows you to watch the caliber at work. No other Daytona model offers this design feature.

Another novelty comes in the form of the new caliber 4131. This movement is an evolution of the 4130, which boasts a column wheel and vertical clutch. The 4131 takes these innovations a step further and adds Rolex's proprietary Chronergy escapement to the mix. This escapement is made of a nickel-phosphorus alloy, a material combination that offers strong magnetic resistance. The 72-hour power reserve remains the same.

Rolex also made minor adjustments to the Daytona's appearance. The 40-mm case was tweaked and now has a more balanced shape. The hour markers are ever so slightly slimmer, while the subdials were toned down. In addition, the ceramic bezel on the 2023 Daytona is surrounded by a metal ring, giving the watch a more pared-back look. As we've come to expect from Rolex, all the changes were extremely subtle; you won't have any difficulty recognizing their Daytona DNA.

At the time of writing in April 2023, there were no listings for the new releases on Chrono24. The official retail prices are as follows:

Rolex Daytona List Prices 2023

Reference numberList priceFeatures
126500LN15,100 USDStainless steel with ceramic bezel
12650319,500 USDRolesor with yellow gold bezel
126518LN30,600 USDYellow gold with ceramic bezel
12650542,500 USDEverose gold with Everose gold bezel
12650675,000 USDPlatinum with ceramic bezel

Prices for Popular Vintage Daytonas

Vintage Daytonas are often much more expensive than their modern counterparts. This is in part due to the fact that models from the 1960s, 70s, and 80s are extremely difficult to find today. What's more, select editions, such as the Paul Newman Daytona, come with unique stories that make them particularly interesting to collectors.

The main feature of the Paul Newman Daytona is its multicolored "exotic dial" with a contrasting minute track. Its subdials also feature unique Art Deco numerals. Beyond its exotic dial, this model is no different from the standard Cosmograph Daytona ref. 6239. Watches with an exotic dial were slow sellers when they first debuted, so Rolex only produced them in limited quantities. Today, the Paul Newman Daytona is one of the most coveted vintage watches of all time, and prices north of 200,000 USD are the norm. In 2017, Paul Newman's personal Daytona – a gift from his wife Joanne Woodward – sold at auction for the record price of 17.75 million USD, making it the most expensive Rolex of all time.

You can purchase a "normal" Paul Newman Daytona for around 220,000 USD. That being said, it's not uncommon to see prices fluctuate up to and beyond 330,000 USD. If you can do without the special multicolor dial design, you will find the ref. 6239 costs as little as 53,000 USD, or perhaps even less if you're lucky.

Cosmographs with the reference numbers 6241 and 6240 are also worth taking a look at. The former is comparable to the ref. 6239 but has a Bakelite, or plastic, bezel. Set aside at least 257,000 USD for this rare timepiece. The 6239 has retained its value well in recent years.

The ref. 6240 is even rarer and was the first water-resistant Daytona thanks to its screw-down push-pieces. Furthermore, it was the first model to have the word "Oyster" stamped on its dial. Like the ref. 6241, the 6240 has a Bakelite bezel and was manufactured in the 1960s. Expect to pay around 160,000 USD for the Cosmograph ref. 6240 with a black dial. The value of this model is also stable.

The ref. 6240 is also available with a silver dial and is a much more affordable option. It changes hands for around 116,000 USD.

How much does a Pre-Daytona cost?

"Pre-Daytona" vintage watches are highly coveted among collectors and are quite difficult to find. This is because these timepieces were produced before 1963 and only in relatively limited numbers. Even though Rolex first trademarked the name "Cosmograph" in the early 1950s, the dials of Pre-Daytonas only feature the word "Chronograph."

However, these watches never became a real hit since other manufacturers had already made a name for themselves producing chronographs, including Heuer. Moreover, in a rare move, Rolex opted to go with a caliber from a third party instead of their own. Gold editions with the reference number 6234 can break 100,000 USD today. Prices for the stainless steel versions fall between 30,000 and 54,000 USD.

A Racing Chronograph

Rolex engineers initially designed the Daytona with race car drivers in mind. The chronograph function of this tool watch can measure time periods of up to 12 hours. Daytonas from the 1960s are powered by the manual Valjoux caliber 72. Production of these hand-wound watches ended in 1976 when Rolex introduced the first automatic Daytonas. The Swiss manufacturer announced further improvements to their chronographs at Baselworld 1988, including automatic chronographs with the caliber 4030. This movement is based on the Zenith El Primero, which ticks at 36,000 vibrations per hour (vph).

However, Rolex's watchmakers disliked the El Primero's higher frequency of 5 Hz and its date display. As a result, they completely reworked the Zenith caliber, with their design engineers ultimately rebuilding almost half of the movement's components. For example, they lowered the balance frequency to 28,000 vph and replaced the conventional balance spring with the famous Breguet overcoil. Rolex also implemented their regulation system with four Microstella nuts, which are located on the inner side of the now larger balance wheel. This is unlike most standard movements that come with a regulator.

In-house Calibers 4130 and 4131

Rolex's first chronograph caliber, the 4130, made its debut inside a gold version of the Daytona in 2000. This movement is 30.5 mm in diameter and 6.5 mm thick. It features 44 ruby jewel bearings, and its balance wheel oscillates at 28,800 vph. Outfitted with a stop-seconds mechanism, the small seconds display's hand comes to a halt whenever the time is being set. The movement has an impressive power reserve of 72 hours when the chronograph is off and 66 hours when it's on. KIF Parechoc's KIF shock protection system protects the balance and escape wheels against shocks and jolts. Finally, as of 2005, magnetic fields have nothing on the balance thanks to Rolex's patented Parachrom hairspring.

In 2023, Rolex introduced the caliber 4131 with that year's new Daytona models. This new movement boasts the brand's patented Chronergy escapement, which is made of a nickel-phosphorous alloy to increase magnetic resistance.

Cosmograph or Daytona?

When looking at the history of the Rolex Cosmograph Daytona, you'll find numerous explanations for how it got its name. Some sources claim that "Cosmograph" comes from "cosmography" and was already being used to describe watches with a calendar function and moon phase display as far back as the 1950s. Cosmography was the precursor to modern geography and dealt with the study of the universe and Earth – a.k.a. the cosmos. Whatever the case, the word "Cosmograph" appears on the dial of every Rolex chronograph today.

However, this wasn't always the case. In the early days after its 1963 release, the Cosmograph Daytona was available with a number of different dials. Some only featured the "Rolex" brand name, while others came with the "Cosmograph" or "Cosmograph Daytona" inscription.

There's no doubt about where the second part of the name comes from. Its origin is the famed Daytona International Speedway in Daytona Beach, Florida – thus demonstrating the model's close links to the world of motorsport. Rolex has been the official timekeeper and partner of the "24 Hours of Daytona" race since 1962. In fact, the winner still receives a Rolex Daytona with an engraved case back as a prize to this day.


Why is Rolex Daytona so hard to get? ›

What makes the Rolex Daytona so hard to find? The combination of low production numbers of past and present models, the Daytona's high complications, and the watch's unique features, especially in vintage models, make it difficult to obtain.

Why is the Rolex Daytona so desirable? ›

With that said, one of the most important factors is that the design of the Rolex Daytona is extremely timeless. The first Daytona models are more sought-after today than ever and the modern Daytona watches look very similar to the original ones.

Which Rolex Daytona is rare? ›

Unicorns: The Ultra-Rare Rolex Daytonas 16516 In Platinum. Created in 1963 as a watch for whizzing around race cars at over 300 km/h, the Rolex Cosmograph Daytona represents a timeless icon within the world of watchmaking.

How many Rolex Daytona were made? ›

6239 “Newman,” or featured “Daytona” under “Cosmograph.” Only roughly 1,700 pieces of the ref. 6240 are thought to have been made.

How long is Rolex Daytona waiting list? ›

How Long is the Rolex Daytona Waitlist? To buy a Rolex Daytona, the waitlist is often suggested to be 5 or 10 years long. The harsh reality is that unless you have a large spending history with your Authorised Rolex dealer you're unlikely to ever be offered a Rolex Daytona.

What is the hardest Rolex to get hold of? ›

Rolex Submariner in steel

The Rolex Submariner is probably the most requested stainless steel professional watch in Rolex's whole catalog. This includes the 124060, 126610LN, and 126610LV, with the last-mentioned being the most difficult by far.

Is a Daytona watch a good investment? ›

A vintage Rolex Daytona is a smart investment for anyone looking to invest in a luxury timepiece. Its rarity, quality, brand recognition, collectability, historical significance, investment potential, timeless design, and strong resale value make it a wise choice for anyone looking to invest in a luxury watch.

Do Daytona winners get a Rolex? ›

Since Rolex became a partner of the event in 1992, it has handed the winners the Cosmograph Daytona with an engraved case back. However, its relationship with Daytona, Florida dates back to 1963, when William France, Sr wore a Rolex and pronounced Rolex as the Official Timepiece of the Daytona International Speedway.

Is Daytona Rolex worth it? ›

Many people hold the Rolex Daytona as one of their ultimate grail watches and can easily spend over 10 years waiting for that special call to come through. The Daytona is highly sought after and for good reason, with its striking chronograph looks, motorsport background and for better or for worse, its value.

Who owns a Rolex Daytona? ›

The current owner, James Cox a former boyfriend of Newman's daughter Nell, owned the watch since 1984 when Paul Newman gave it to him. Cox didn't know how valuable it was until a Japanese man excitedly recognized it as a “Paul Newman watch” at a trade show in 1993.

Does Rolex Daytona glow in the dark? ›

Yes, the Rolex Daytona watch does glow in the dark. Rolex's Chromalight glows blue in the dark, and is also included in the Deepsea Sea-Dweller, Submarine and the GMT-Master. On 1stDibs, find vintage and contemporary Rolex watches from top sellers around the world.

How hard is it to get a panda Daytona? ›

The Rolex Daytona Panda is known to be one of the most expensive models on the market because it's extremely rare and highly sought-after by collectors and watch enthusiasts.

What is special about Daytona? ›

World's Most Famous Beach

Located on the east coast of Central Florida, Daytona Beach is internationally known for its racing roots, hosting some of the largest motorsports events in the world including the Daytona 500, also known as the "Great American Race."

Did Rolex stop making Daytona? ›

Discontinued Rolex Models in 2023 - Rolex Daytona 'John Mayer' 116508. The Rolex Daytona John Mayer edition, a captivating timepiece that has captured the hearts of watch enthusiasts and music lovers alike, has officially been discontinued.

How much did a Rolex Daytona cost in 2010? ›

Similarly, the Pink Gold Daytona paralleled the pricing of its White Gold sibling with an initial price of $30,700 (2008), $32,050 (2010), $34,700 (2011), and $37,450 (2012).

Which Rolex is most in demand? ›

The most commonly sought-after Rolex watches include Rolex Daytona, GMT-Master(II), Submariner, and Sea-Dweller. The Yacht-Master is also a very popular sports watch, but not like the Submariner.

Can you walk in and buy a Rolex? ›

Walk into any authorized Rolex dealer, and you're going to see a lot of Datejusts, Day-Dates, Oyster Perpetuals, perhaps a Milgaus, maybe an Air-King, and usually a fresh batch of Cellini dress watches in a wide range of sizes and colors.

Should I wear my Rolex everyday? ›

One of the best things about owning a Rolex watch is wearing it and enjoying it every day. This daily, constant wear is one of the best ways you can care for your watch. While Rolex watches are famous for their durability and robustness, your Rolex will inevitably gain scratches and dings while you wear them.

What Rolex do Navy Seals wear? ›

The symbolism of the Rolex Submariner on one of the most historic Special Operations missions is profound. Watch culture is strong in the Naval Special Warfare community and Chesney's Navy SEAL predecessors wore similar watches– both Rolex and Tudor Submariners as they operated in Vietnam 40 years prior.

What is the poor mans Rolex? ›

Back in the days, Tudor solely used off-the-shelf movements with Rolex parts. This gave the Tudor watches the label “poor man's Rolex”.

What is more prestigious than Rolex? ›

Patek Philippe arguably owns the top-tier of high-horology. Once, the most expensive watch ever sold was a Patek Philippe with many complications and sold for over 11 million dollars, second only to a Rolex that was worn by Paul Newman.

Which Rolex will be discontinued 2023? ›

Discontinued Cellini

Not much of a surprise here, but Rolex has bid farewell to the Cellini collection in 2023. The last remaining model of the Cellini collection was the Moonpase ref. 50535, which has now been discontinued in 2023.

How much does a Rolex Daytona appreciate? ›

The Rolex Daytona is one of the most sought after Rolex. Pricing for a Daytona ranges between $15,100 to $75,000. Because the Rolex Daytona collection is produced in such limited quantities, these watches are worth up to 200% on the pre-owned market for the stainless steel references.

Will Rolex increase prices in 2023? ›

On average between all the collections, Rolex raised their prices in 2023 by 3.45% or $733 per reference. Two tone and sold gold references experienced the largest price increases while stainless steel references saw a slight increase.

Who gets a Rolex watch in the 24 hours of Daytona? ›

Winning drivers of all classes receive a Rolex Daytona watch. The race has been known historically as a leg of the informal Triple Crown of endurance racing along with the 12 Hours of Sebring and 24 Hours of Le Mans.

Who made the Rolex Daytona popular? ›

One of the most famous Rolex Daytona wearers was the legendary actor and race car driver Paul Newman. Newman's love for racing led him to wear a particular Daytona model, the Reference 6239 with an exotic dial, which later became known as the "Paul Newman Daytona."

How much do Daytona winners make? ›

The winner of the Daytona 500 earns around $2.3 million in prize money. This represents around 8-9% of the most recent $26.9 million total prize purse. In addition to prizes for winning races, NASCAR drivers are paid salaries by their teams and earn money from endorsement contracts.

Is Daytona more expensive than Submariner? ›

Pricing for Submariner and Daytona

The price of each watch is, of course, dependent on age, condition and other factors but in general the Submariner costs less than a Daytona of similar age and condition.

Is the Daytona a dress watch? ›

The Rolex Daytona 116500 is a watch you can wear every day in nearly any situation and dress attire. It's sporty, as robust as all Rolex watches are, it has absolutely perfect size and weight proportions, it looks stunning brand new and ages gracefully as you wear it.

How long does Rolex Daytona last? ›

The answer is that if it is properly serviced when it needs it, it will last forever. If you do not do anything with your watch, but simply use it, your Rolex watch will most likely be in working order for ten years fifteen years, twenty years, or even longer.

What watch did Steve McQueen wear? ›

An eternal icon up for any challenge, actor Steve McQueen was a motor racing aficionado and a big thrill lover, famously sporting a TAG Heuer Monaco in the legendary film Le Mans.

What watch does Victoria Beckham wear? ›

Watches of David Beckham and His Family - Victoria Beckham and Patek Philippe Nautilus 7118/1300R​​ Victoria in the lastest appearance in March 2023 was seen wearing the new Patek Philippe Nautilus 7118/1300R in rose gold, set with gemstones.

How many Rolex are made a year? ›

The total production number for 2021 is closer to 1.24m watches.

Do I need to wind my Rolex Daytona? ›

Before being worn for the first time, or if it has stopped, a Rolex watch must be wound manually in order to function correctly and precisely. To wind the watch manually, unscrew the winding crown completely, then turn it several times clockwise (turning in the other direction has no effect).

Why is Rolex Daytona watch so expensive? ›

High Demand + Low Supply = High Prices

Rolex furthermore cannot, or will not, meet this demand. It's estimated that Rolex produces between 20,000 and 40,000 Daytonas every year, and these numbers include literally every Daytona made, whether they are the stainless steel, gold, or platinum models.

Is Rolex Daytona male or female? ›

The Rolex Daytona has never been released as a women's watch, so the men's version is the only one that existed.

Is it possible to get a Daytona at retail? ›

You can purchase a brand new Daytona via an authorized Rolex dealer or Rolex boutique, but often the waiting lists for a new Daytona can be many years in length.

How much is a Panda Daytona retail? ›

Rolex NEW 2023 Daytona Panda 116500 for $37,000 for sale from a Trusted Seller on Chrono24.

What is a panda dial Daytona? ›

Today, the word 'Panda' is used to describe any chronograph dial that is white with black sub-registers, since those features resemble a panda's face, but when it comes to the Daytona (which is defined by its use of contrasting black and white colors), the term applies ONLY to reference 6263 or reference 6265 models ...

Are Rolex daytonas rare? ›

The Rolex Daytona Is Rare With Limited Production Runs

Additionally, since the Daytona uses a movement that is more complex than most of the other watches in the brand's catalog, Rolex can only ramp up production so much since the Daytona's movement is not shared with any other watches.

Will Daytona get discontinued? ›

Discontinued Rolex Models in 2023 - Rolex Daytona with a Meteorite Dial. Bye-bye, Daytona with a meteorite dial. Yes, these models are part of discontinued Rolex models in 2023. Among its various models, the Rolex Daytona has captured the imagination of watch enthusiasts and collectors for decades.

Why is there a shortage of Rolex watches? ›

Clearly, divergent supply and demand is what's driving the scarcity of Rolexes available for purchase. Demand is astronomically high, and even a supply of one million new watches per year can't meet it. It comes down to a numbers game, and there's no sign that this will be changing any time soon.

Do daytonas hold their value? ›

Although it is primarily a sports and racing watch, the Daytona is versatile enough to be worn in daily life, making it a highly sought-after piece for more than just racing enthusiasts. The Daytona is also popular among celebrities, which may be another reason why it retains its value so well.

How many 69 daytonas are in existence? ›

Not many 1969 Dodge Charger Daytonas were made—in fact, just 503 models were produced—but some sources estimate the number is closer to 550.

What Rolex is the best investment? ›

Rolex GMT Master and Rolex GMT Master II are the best Rolex watches for investment. They are practical and hardwearing watches with the prestigious Rolex branding. You can get a GMT Master at a few thousand pounds, but rarer models can go for tens or hundreds of thousands.

What Watches will get discontinued in 2023? ›

We summarize for you:
  • The "John Mayer" Cosmograph Daytona, Ref. 116508.
  • Radiant blue: the Cosmograph Daytona, Ref. 116509.
  • In the name of science - the Milgauss series.
  • The end of the Cellini dress watch.
  • Farewell from space: The Cosmograph Daytona models with meteorite dials.
Mar 27, 2023

Will Rolex update the Daytona? ›

Instead of making changes to the top-selling Oyster Perpetual Cosmograph collection — for 2021 Rolex opted to create three new Daytona variations.

Is Rolex inventory getting better? ›

The effects of increased production will likely be felt gradually in the market. That could be as early as around 2025 when the first temporary factories will be in operation. The good news, though, is that there are signs that peak Rolex scarcity has already passed.

Why can I not buy a Rolex? ›

The scarcity of Rolex watches is also due to their high market value. Market value refers to the value assigned to a product by the investment community. The market value of Rolex watches has skyrocketed over the last several years because a limited new supply is pushing the value of secondary models higher.

Why Rolex doesn't lose value? ›

Rolex has built such a strong brand and reputation in the market that it's rare for a Rolex to drastically decrease in value over time. If your Rolex is kept in great condition over the course of time it's on your wrist, it will most likely maintain its value fairly well and sometimes noticeably increase in value.

Who gets a Rolex at Daytona? ›

Winning drivers of all classes receive a Rolex Daytona watch. The race has been known historically as a leg of the informal Triple Crown of endurance racing along with the 12 Hours of Sebring and 24 Hours of Le Mans.


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